{"id":317,"date":"2026-03-12T00:10:37","date_gmt":"2026-03-12T00:10:37","guid":{"rendered":"https:\/\/qrchameleon.com\/blog\/?p=317"},"modified":"2026-04-20T17:40:16","modified_gmt":"2026-04-21T00:40:16","slug":"utm-parameters-guide","status":"publish","type":"post","link":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/","title":{"rendered":"UTM Parameters Explained: A Marketer&#8217;s Complete Guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UTM parameters answer the question every marketer dreads. Your marketing campaign just ended. Your boss asks the obvious question: &#8220;Which channel drove the most conversions?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You open Google Analytics. You see traffic from &#8220;google,&#8221; &#8220;facebook,&#8221; and &#8220;direct.&#8221; But which Facebook post? Which email? The campaign that took three weeks to build now looks like a single line item in a spreadsheet \u2014 indistinguishable from everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the problem UTM parameters solve. They turn vague traffic data into precise campaign intelligence. Instead of knowing that 500 people came from &#8220;email,&#8221; you know exactly which email, which subject line, and which call-to-action button they clicked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve ever wondered what those long strings of text at the end of marketing URLs actually do, this guide will explain everything \u2014 what UTM parameters are, how to use them, and how to avoid the mistakes that make your tracking data useless.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"\/blog\/qr-code-statistics\/\">QR code usage up 323% since 2021<\/a>, tracking your offline campaigns is more important than ever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are UTM Parameters?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters are tags you add to the end of a URL to track where your traffic comes from. When someone clicks a link with UTM parameters, that information gets passed to your analytics platform \u2014 Google Analytics, HubSpot, or whatever you&#8217;re using.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name comes from Urchin Tracking Module. Urchin was a web analytics company that Google acquired in 2005, which became the foundation for Google Analytics. The UTM system they created became the standard for <a href=\"https:\/\/qrchameleon.com\/features\">link tracking<\/a> across the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what a URL with UTM parameters looks like:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#047;&#047;yoursite.com\/landing-page?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=spring_sale<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Everything after the <code>?<\/code> is tracking data. Your website visitors see your normal page \u2014 they don&#8217;t notice or care about the extra text. But your analytics platform captures every parameter and attributes that visit to the exact campaign, source, and medium you specified.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 UTM Parameters You Need to Know<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are five standard UTM parameters. Three are essential, two are optional but useful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">utm_source (Required)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identifies where the traffic comes from. This is the platform or website sending visitors your way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_source=facebook<\/code><\/li>\n\n\n\n<li><code>utm_source=google<\/code><\/li>\n\n\n\n<li><code>utm_source=newsletter<\/code><\/li>\n\n\n\n<li><code>utm_source=linkedin<\/code><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_medium (Required)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Describes the marketing medium or channel type. This categorizes how the traffic arrived.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_medium=social<\/code><\/li>\n\n\n\n<li><code>utm_medium=email<\/code><\/li>\n\n\n\n<li><code>utm_medium=cpc<\/code> (cost per click \/ paid ads)<\/li>\n\n\n\n<li><code>utm_medium=organic<\/code><\/li>\n\n\n\n<li><code>utm_medium=referral<\/code><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_campaign (Required)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Names the specific campaign. This is where you identify which promotion, product launch, or initiative drove the click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_campaign=spring_sale_2026<\/code><\/li>\n\n\n\n<li><code>utm_campaign=product_launch_v2<\/code><\/li>\n\n\n\n<li><code>utm_campaign=newsletter_march<\/code><\/li>\n\n\n\n<li><code>utm_campaign=black_friday<\/code><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_term (Optional)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Originally designed for paid search to track keywords. Now used more broadly to capture specific targeting criteria or audience segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_term=running_shoes<\/code> (the keyword someone searched)<\/li>\n\n\n\n<li><code>utm_term=retargeting_audience<\/code><\/li>\n\n\n\n<li><code>utm_term=18-24_demographic<\/code><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">utm_content (Optional)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Differentiates between multiple links in the same campaign. Useful for A\/B testing or when you have several CTAs pointing to the same destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_content=header_button<\/code><\/li>\n\n\n\n<li><code>utm_content=footer_link<\/code><\/li>\n\n\n\n<li><code>utm_content=blue_cta_test<\/code><\/li>\n\n\n\n<li><code>utm_content=image_ad<\/code><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How UTM Parameters Work (With Examples)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s walk through a real scenario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re running a spring sale campaign. You&#8217;re promoting it through email, Facebook ads, and organic social posts. All three link to the same landing page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Without UTM parameters:<\/strong> Google Analytics shows 2,000 visits to your landing page. You have no idea which channel performed best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With UTM parameters:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email link:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#047;&#047;yoursite.com\/spring-sale?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=spring_sale_2026&amp;utm_content=hero_button<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook ad:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#047;&#047;yoursite.com\/spring-sale?utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=spring_sale_2026&amp;utm_content=carousel_ad<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Organic Instagram post:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#047;&#047;yoursite.com\/spring-sale?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=spring_sale_2026<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Now your analytics shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter email: 800 visits, 12% conversion rate<\/li>\n\n\n\n<li>Facebook ad: 900 visits, 4% conversion rate<\/li>\n\n\n\n<li>Instagram organic: 300 visits, 8% conversion rate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your email list is smaller than your social following, but it converts three times better than paid ads. That&#8217;s actionable intelligence you&#8217;d never get without UTM tracking.<\/p>\n\n\n\n<div class=\"wp-block-qrc-cta-mint qrc-cta-mint-block\"><h3>Create Your Links \u2014 Track with UTM Parameters<\/h3><p>Start for free \u2014 no credit card required.<\/p><a href=\"https:\/\/qrchameleon.com\/pricing\" class=\"qrc-cta-mint-block__btn\">Create Your Free Links Now<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">UTM Best Practices for Marketers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters are only useful if you use them consistently. Here&#8217;s how to keep your tracking data clean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Lowercase Everything<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters are case-sensitive. <code>utm_source=Facebook<\/code> and <code>utm_source=facebook<\/code> show up as two different sources in your analytics. Pick lowercase and stick with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a Naming Convention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Document your standard values before you start using them. Decide whether you&#8217;ll use <code>email<\/code> or <code>newsletter<\/code> for email campaigns. Choose between <code>social<\/code> and <code>organic_social<\/code> for non-paid posts. Write it down and share it with your team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Parameters Short but Descriptive<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_campaign=spring_sale_2026<\/code> is better than <code>utm_campaign=s26<\/code> (too cryptic) or <code>utm_campaign=our_big_spring_sale_promotion_march_2026<\/code> (too long).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Underscores, Not Spaces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spaces in URLs become <code>%20<\/code>, which makes your links ugly and harder to read. Use underscores: <code>spring_sale<\/code> not <code>spring sale<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track Everything External, Nothing Internal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use UTM parameters on links you share outside your website \u2014 emails, social posts, ads, partner sites. Don&#8217;t use them on internal links (like navigation menus). Internal UTM tracking overrides the original source data and makes your analytics misleading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create UTM Links<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to type UTM parameters by hand. Several tools make this easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google&#8217;s Campaign URL Builder<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google offers a free UTM builder at <code>ga-dev-tools.google\/campaign-url-builder<\/code>. Enter your URL and parameters, and it generates the tagged link. Simple, but no link shortening or QR code integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">QR Chameleon&#8217;s Built-In UTM Builder<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re creating <a href=\"https:\/\/qrchameleon.com\/features\">short links<\/a> or <a href=\"https:\/\/qrchameleon.com\/features\">QR codes<\/a>. They\u2019re especially valuable for <a href=\"\/blog\/qr-codes-for-restaurants\/\">restaurant marketing<\/a> and <a href=\"\/blog\/google-review-qr-code\/\">Google review<\/a> campaigns where tracking offline-to-online conversion matters, QR Chameleon includes a <a href=\"https:\/\/qrchameleon.com\/features\">UTM builder<\/a> directly in the link creation flow. Add your parameters, and they&#8217;re automatically appended to your destination URL. The short link keeps things clean \u2014 <code>qrch.am\/spring26<\/code> instead of a 200-character URL with visible tracking codes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2092\" height=\"1532\" src=\"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x.png\" alt=\"QR Chameleon's UTM Builder let's marketers track their campaigns\" class=\"wp-image-325\" srcset=\"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x.png 2092w, https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x-300x220.png 300w, https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x-1024x750.png 1024w, https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x-768x562.png 768w, https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x-1536x1125.png 1536w, https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/UTM_Builder@2x-2048x1500.png 2048w\" sizes=\"auto, (max-width: 2092px) 100vw, 2092px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also save UTM presets for campaigns you run repeatedly, so you&#8217;re not re-entering the same parameters every time. This feature is available on <a href=\"https:\/\/qrchameleon.com\/pricing\">Adapt plans and above<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spreadsheet Templates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For teams managing dozens of campaigns, a shared spreadsheet with dropdown menus for source, medium, and campaign values helps maintain consistency. Build the URL with a concatenation formula, then copy it out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common UTM Mistakes to Avoid<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Inconsistent Naming<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If one person tags links with <code>utm_source=Facebook<\/code> and another uses <code>utm_source=fb<\/code>, you&#8217;ve split your data into two sources. Agree on naming conventions and enforce them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tagging Internal Links<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When someone clicks a UTM-tagged link on your own site, it starts a new session and overwrites their original source. That visitor who came from your email campaign now looks like they came from your homepage banner. Only use UTM parameters on links pointing to your site from external sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Forgetting to Track<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters require discipline. If you tag 80% of your links, the other 20% become a mystery \u2014 and you can&#8217;t trust your channel comparisons. Make UTM tagging part of your standard workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overly Complex Parameters<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to capture every possible dimension. If your utm_content value is <code>blue_button_above_fold_mobile_version_test_march_15<\/code>, you&#8217;ve gone too far. Keep it useful but manageable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Personal or Sensitive Information<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Never put email addresses, names, or other personal data in UTM parameters. They&#8217;re visible in the URL and may be logged in various systems. Keep them generic and non-identifying.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM Parameters and QR Codes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/qrchameleon.com\/features\">QR codes<\/a> add an interesting layer to UTM tracking. When someone scans a QR code on a printed flyer, poster, or product package, how do you know where they scanned it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters solve this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create different QR codes for different placements, each with unique UTM values:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>utm_source=flyer&amp;utm_medium=print&amp;utm_campaign=store_opening&amp;utm_content=downtown_location<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>utm_source=poster&amp;utm_medium=print&amp;utm_campaign=store_opening&amp;utm_content=mall_entrance<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can compare performance across physical locations. Which poster placement drove the most scans? Which flyer distribution method worked best?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re using <a href=\"https:\/\/qrchameleon.com\/blog\/static-vs-dynamic-qr-codes\">dynamic QR codes<\/a>, you get this tracking automatically. The QR code points to a short link, and every scan is logged with timestamp, location, and device data \u2014 even before the redirect to your final destination. Combined with UTM parameters flowing into Google Analytics, you get a complete picture of your offline-to-online conversion path.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a deeper dive into the differences, see our guide on <a href=\"https:\/\/qrchameleon.com\/blog\/static-vs-dynamic-qr-codes\">static vs. dynamic QR codes<\/a>.<\/p>\n\n\n<div class=\"wp-block-qrc-blog-faq-accordion faq-section\"><h2 class=\"faq-section-title\" style=\"font-family:Work Sans, system-ui, sans-serif;font-size:40px;font-weight:700;color:#111827;margin-bottom:1.5rem\">Frequently Asked Questions<\/h2><div class=\"faq-item\"><h3 class=\"faq-question-heading\">What does UTM stand for?<\/h3><button class=\"faq-question\"><span>What does UTM stand for?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>UTM stands for Urchin Tracking Module. It&#8217;s named after Urchin Software, the web analytics company that Google acquired in 2005 to build Google Analytics. The UTM tracking system they developed became the industry standard.<\/p><\/div><\/div><div class=\"faq-item\"><h3 class=\"faq-question-heading\">What is utm_source?<\/h3><button class=\"faq-question\"><span>What is utm_source?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>utm_source identifies the platform or website sending traffic to you. Common values include u003ccodeu003egoogleu003c\/codeu003e, u003ccodeu003efacebooku003c\/codeu003e, u003ccodeu003enewsletteru003c\/codeu003e, u003ccodeu003elinkedinu003c\/codeu003e, or any other traffic origin you want to track.<\/p><\/div><\/div><div class=\"faq-item\"><h3 class=\"faq-question-heading\">Do UTM parameters affect SEO?<\/h3><button class=\"faq-question\"><span>Do UTM parameters affect SEO?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>No. UTM parameters don&#8217;t affect your search rankings. Google ignores them when indexing pages. However, sharing URLs with visible UTM parameters can look messy in social posts \u2014 which is one reason marketers use u003ca href=u0022https:\/\/qrchameleon.com\/featuresu0022u003elink shortenersu003c\/au003e.<\/p><\/div><\/div><div class=\"faq-item\"><h3 class=\"faq-question-heading\">How do I see UTM data in Google Analytics?<\/h3><button class=\"faq-question\"><span>How do I see UTM data in Google Analytics?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>In Google Analytics 4, go to Reports \u2192 Acquisition \u2192 Traffic Acquisition. You can add secondary dimensions for campaign, source, medium, and content to see your UTM data broken down by each parameter.<\/p><\/div><\/div><div class=\"faq-item\"><h3 class=\"faq-question-heading\">Can I use UTM parameters with short links?<\/h3><button class=\"faq-question\"><span>Can I use UTM parameters with short links?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>Yes. The best approach is to add UTM parameters to your destination URL, then u003ca href=u0022https:\/\/qrchameleon.com\/signupu0022u003ecreate a short linku003c\/au003e pointing to that tagged URL. The short link stays clean and readable, while the full URL with UTM parameters loads behind the scenes. QR Chameleon handles this automatically \u2014 just add your UTM parameters in the link creation flow.<\/p><\/div><\/div><div class=\"faq-item\"><h3 class=\"faq-question-heading\">How do I track QR code scans with UTM parameters?<\/h3><button class=\"faq-question\"><span>How do I track QR code scans with UTM parameters?<\/span><svg class=\"faq-icon\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#123351\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"><\/polyline><\/svg><\/button><div class=\"faq-answer overflow-hidden\"><p>When you u003ca href=u0022https:\/\/qrchameleon.com\/featuresu0022u003ecreate a QR codeu003c\/au003e with QR Chameleon, you can add UTM parameters to your destination URL. Each scan is tracked both in QR Chameleon&#8217;s u003ca href=u0022https:\/\/qrchameleon.com\/featuresu0022u003eanalytics dashboardu003c\/au003e and in Google Analytics (via the UTM data). This gives you two layers of tracking data.<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Start Tracking Your Campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters transform your analytics from vague traffic counts into precise campaign intelligence. The five minutes it takes to tag your links properly saves hours of guessing which campaigns actually work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re creating <a href=\"\/blog\/free-url-shortener-with-qr-codes-analytics\/\">short links<\/a> or QR codes for your campaigns, QR Chameleon&#8217;s <a href=\"https:\/\/qrchameleon.com\/features\">built-in UTM builder<\/a> lets you add tracking parameters without juggling multiple tools. Your links stay short, your QR codes stay clean, and your <a href=\"https:\/\/qrchameleon.com\/features\">analytics<\/a> finally tell you the truth about what&#8217;s working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ready to track your campaigns properly? <a href=\"https:\/\/qrchameleon.com\/signup\">Create your first UTM-tagged short link<\/a> \u2014 free to start. See all <a href=\"https:\/\/qrchameleon.com\/features\">features<\/a> or check out our <a href=\"https:\/\/qrchameleon.com\/pricing\">pricing<\/a>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/qrchameleon.com\/signup\">Start for Free Here<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>UTM parameters turn vague traffic data into precise campaign intelligence. Instead of knowing that 500 people came from &#8220;email,&#8221; you know exactly which email, which subject line, and which CTA they clicked. Here&#8217;s everything you need to know \u2014 what UTM parameters are, how to use them, and how to avoid the mistakes that make your tracking data useless.<\/p>\n","protected":false},"author":1,"featured_media":318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,6,10],"tags":[32,33,34,28,19,31],"class_list":["post-317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-digital-marketing","category-link-tracking","category-tutorials","tag-analytics","tag-campaign-tracking","tag-google-analytics","tag-how-to","tag-link-tracking","tag-utm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UTM Parameters Explained: Complete Guide for Marketers (2026)<\/title>\n<meta name=\"description\" content=\"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM Parameters Explained: Complete Guide for Marketers (2026)\" \/>\n<meta property=\"og:description\" content=\"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"QR Chameleon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qrchameleon\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/qrchameleon\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T00:10:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T00:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1117\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Bame\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qr_chameleon\" \/>\n<meta name=\"twitter:site\" content=\"@qr_chameleon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Bame\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/\"},\"author\":{\"name\":\"Ryan Bame\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca9159a410c0c35b6b0ddeb112c7d59\"},\"headline\":\"UTM Parameters Explained: A Marketer&#8217;s Complete Guide\",\"datePublished\":\"2026-03-12T00:10:37+00:00\",\"dateModified\":\"2026-04-21T00:40:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/\"},\"wordCount\":1750,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photo_2026-03-09-08.08.29.jpeg\",\"keywords\":[\"Analytics\",\"Campaign Tracking\",\"Google Analytics\",\"How-To\",\"Link Tracking\",\"UTM\"],\"articleSection\":[\"Analytics\",\"Digital Marketing\",\"Link Tracking\",\"Tutorials &amp; Guides\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/\",\"name\":\"UTM Parameters Explained: Complete Guide for Marketers (2026)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photo_2026-03-09-08.08.29.jpeg\",\"datePublished\":\"2026-03-12T00:10:37+00:00\",\"dateModified\":\"2026-04-21T00:40:16+00:00\",\"description\":\"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photo_2026-03-09-08.08.29.jpeg\",\"contentUrl\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/photo_2026-03-09-08.08.29.jpeg\",\"width\":2048,\"height\":1117,\"caption\":\"Marketer analyzing campaign analytics and UTM tracking data on dashboard\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/utm-parameters-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UTM Parameters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/\",\"name\":\"QR Chameleon Blog\",\"description\":\"Free Dynamic QR Codes, Short Links &amp; Analytics\",\"publisher\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#organization\",\"name\":\"QR Chameleon\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/qr_chameleon_logo@2x-1.png\",\"contentUrl\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/qr_chameleon_logo@2x-1.png\",\"width\":1182,\"height\":274,\"caption\":\"QR Chameleon\"},\"image\":{\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qrchameleon\",\"https:\\\/\\\/x.com\\\/qr_chameleon\",\"https:\\\/\\\/www.instagram.com\\\/p\\\/DU3vG9-kjcI\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca9159a410c0c35b6b0ddeb112c7d59\",\"name\":\"Ryan Bame\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-headshot_profile-96x96.jpg\",\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-headshot_profile-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-headshot_profile-96x96.jpg\",\"caption\":\"Ryan Bame\"},\"description\":\"Ryan is a strategist and creative with 20 years of experience bridging design and technology. Outside of work, you'll find him with his thumb in the dirt, lifting heavy things, or on a family adventure.\",\"sameAs\":[\"https:\\\/\\\/qrchameleon.com\",\"https:\\\/\\\/www.facebook.com\\\/qrchameleon\\\/\",\"https:\\\/\\\/www.instagram.com\\\/qr_chameleon\\\/\",\"linkedin.com\\\/company\\\/qr-chameleon\",\"https:\\\/\\\/x.com\\\/qr_chameleon\"],\"url\":\"https:\\\/\\\/qrchameleon.com\\\/blog\\\/author\\\/qrchameleon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UTM Parameters Explained: Complete Guide for Marketers (2026)","description":"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/","og_locale":"en_US","og_type":"article","og_title":"UTM Parameters Explained: Complete Guide for Marketers (2026)","og_description":"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.","og_url":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/","og_site_name":"QR Chameleon Blog","article_publisher":"https:\/\/www.facebook.com\/qrchameleon","article_author":"https:\/\/www.facebook.com\/qrchameleon\/","article_published_time":"2026-03-12T00:10:37+00:00","article_modified_time":"2026-04-21T00:40:16+00:00","og_image":[{"width":2048,"height":1117,"url":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg","type":"image\/jpeg"}],"author":"Ryan Bame","twitter_card":"summary_large_image","twitter_creator":"@qr_chameleon","twitter_site":"@qr_chameleon","twitter_misc":{"Written by":"Ryan Bame","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#article","isPartOf":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/"},"author":{"name":"Ryan Bame","@id":"https:\/\/qrchameleon.com\/blog\/#\/schema\/person\/eca9159a410c0c35b6b0ddeb112c7d59"},"headline":"UTM Parameters Explained: A Marketer&#8217;s Complete Guide","datePublished":"2026-03-12T00:10:37+00:00","dateModified":"2026-04-21T00:40:16+00:00","mainEntityOfPage":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/"},"wordCount":1750,"commentCount":0,"publisher":{"@id":"https:\/\/qrchameleon.com\/blog\/#organization"},"image":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg","keywords":["Analytics","Campaign Tracking","Google Analytics","How-To","Link Tracking","UTM"],"articleSection":["Analytics","Digital Marketing","Link Tracking","Tutorials &amp; Guides"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/","url":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/","name":"UTM Parameters Explained: Complete Guide for Marketers (2026)","isPartOf":{"@id":"https:\/\/qrchameleon.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#primaryimage"},"image":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg","datePublished":"2026-03-12T00:10:37+00:00","dateModified":"2026-04-21T00:40:16+00:00","description":"Learn what UTM parameters are, how they work, and how to use them to track your marketing campaigns. Includes examples, best practices, and free UTM builder.","breadcrumb":{"@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#primaryimage","url":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg","contentUrl":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/03\/photo_2026-03-09-08.08.29.jpeg","width":2048,"height":1117,"caption":"Marketer analyzing campaign analytics and UTM tracking data on dashboard"},{"@type":"BreadcrumbList","@id":"https:\/\/qrchameleon.com\/blog\/utm-parameters-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qrchameleon.com\/blog\/"},{"@type":"ListItem","position":2,"name":"UTM Parameters"}]},{"@type":"WebSite","@id":"https:\/\/qrchameleon.com\/blog\/#website","url":"https:\/\/qrchameleon.com\/blog\/","name":"QR Chameleon Blog","description":"Free Dynamic QR Codes, Short Links &amp; Analytics","publisher":{"@id":"https:\/\/qrchameleon.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qrchameleon.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qrchameleon.com\/blog\/#organization","name":"QR Chameleon","url":"https:\/\/qrchameleon.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qrchameleon.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/02\/qr_chameleon_logo@2x-1.png","contentUrl":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/02\/qr_chameleon_logo@2x-1.png","width":1182,"height":274,"caption":"QR Chameleon"},"image":{"@id":"https:\/\/qrchameleon.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qrchameleon","https:\/\/x.com\/qr_chameleon","https:\/\/www.instagram.com\/p\/DU3vG9-kjcI\/"]},{"@type":"Person","@id":"https:\/\/qrchameleon.com\/blog\/#\/schema\/person\/eca9159a410c0c35b6b0ddeb112c7d59","name":"Ryan Bame","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/04\/cropped-headshot_profile-96x96.jpg","url":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/04\/cropped-headshot_profile-96x96.jpg","contentUrl":"https:\/\/qrchameleon.com\/blog\/wp-content\/uploads\/2026\/04\/cropped-headshot_profile-96x96.jpg","caption":"Ryan Bame"},"description":"Ryan is a strategist and creative with 20 years of experience bridging design and technology. Outside of work, you'll find him with his thumb in the dirt, lifting heavy things, or on a family adventure.","sameAs":["https:\/\/qrchameleon.com","https:\/\/www.facebook.com\/qrchameleon\/","https:\/\/www.instagram.com\/qr_chameleon\/","linkedin.com\/company\/qr-chameleon","https:\/\/x.com\/qr_chameleon"],"url":"https:\/\/qrchameleon.com\/blog\/author\/qrchameleon\/"}]}},"_links":{"self":[{"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/posts\/317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":15,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":820,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions\/820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qrchameleon.com\/blog\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}